Shop-Ware Privacy Policy

Effective Date: June 18, 2014

Last Update: March 12, 2019

Shop-Ware, Inc. ("we", "us", "our", or "Shop-Ware") respects the privacy of our users. This Privacy Policy sets forth our policies on how we collect, use, and share information in connection with your use of Shop-Ware's website, which is located at (the "Site"), or the services and features available on Shop-Ware's online automobile repair shop management software-as-a-service (the "Shop-Ware Platform") accessed through the Site (together, with the Site, the "Services"). By using our Services, you are agreeing to the terms of this Privacy Policy and consenting to the collection, use, and sharing of information in a manner consistent with this Privacy Policy.

Information We Collect

Shop-Ware collects both personal information and other information about its users in connection with the Services. "Personal Information" is information that Shop-Ware can directly associate with a specific person, such as your name or email address. "Other Information" is any additional information that Shop-Ware collects that is not Personal Information. We may combine Other Information with Personal Information, and, in those circumstances, we will treat the combined information as Personal Information. We collect information from a variety of sources, including information provided by you and information we collect when you use the Services. Information that we collect may include the following:

Personal Information We Collect

When you register for our Services, we may collect information directly from you, such as the following:

We will also collect and receive personal information related to your company and its employees and customers and business operations when you register for or use the Shop-Ware Platform. For example, we collect the names of your employees and customers, their e-mail addresses and phone numbers

We may use third-party service providers to process payments for paid users of the Shop-Ware Platform. These service providers may collect credit card information and other billing information, such as name, address, email address, and telephone number from you in connection with the Services.

Other Information We Collect

When you use the Shop-Ware Platform, we will collect information regarding your auto repair shop and its operations, such as vehicle identification numbers (VINs), odometer readings, license plate numbers, repair orders (e.g., labor, parts, hazmat and fees, sublet, and inspection items) and related notes and attachments of any kind, including (but not limited to) photos, videos and PDFs, additional service recommendations and templates for services ("canned jobs").

We or our third-party service providers also collect other information automatically through the Services. This may include information such as your IP address and domain name, the date and time of your visit to the website or the Shop-Ware Platform, your use of the Services during your current session and over time (including the pages you viewed and features you engaged with), the URLs from the websites you visit before and after navigating to the Services, your computer's or mobile device's software and hardware attributes (including operating system type and version, device type, and device identifiers), your browser type and version, mobile network information, device state information, information relating to how the Services function, and your general geographic location derived through your IP address (e.g., your city, state, or metropolitan region).

We collect such information using a variety of mechanisms, including the following:

How We Use the Information That We Collect

We may use Personal and Other Information for a variety of purposes related to our operations and your use of the Services. The specific ways in which Shop-Ware use your Personal and Other Information are as follows:

Personal Information. We use the Personal Information that we collect about users to:

Other Information. We use the Other Information that we collect for these same purposes, as well as to:

How We Share Personal and Other Information with Third Parties

We may share your Personal Information and Other Information with third parties for a variety of purposes, as described below.

Third-party service providers. Shop-Ware uses third-party service providers to help us operate, manage and improve the Services. These service providers may collect and/or use your Personal or Other Information to assist us in achieving the purposes discussed above in the section entitled "How We Use the Information that We Collect." For example, we may use third parties to perform data storage and processing services for us, to help us with billing and to process payments, and to help us communicate with our users. We also partner with certain third parties to collect, analyze, and use some of the Personal and Other Information as described below in Third-Party Analytics and Interest Based Advertising, and to create aggregated data that no longer identifies you personally.

We use a service provided by GoodData in order to provide certain data analytics features of the Shop-Ware Platform. As such, GoodData will receive Personal Information and Other Information necessary for the provision of such data analytics services. GoodData's use of information it receives is governed by GoodData's privacy policy found at

We also may share your Personal or Other Information with other third parties when necessary to meet the terms of any agreement that you have with us.

Legal purposes. We also may use or share your Personal or Other Information with third parties when we believe, in our sole reasonable discretion, that doing so is necessary:

Third-Party Analytics and Interest-Based Advertising

We partner with certain third-parties to collect, analyze, and use some of the Personal and Other Information described above. For example, we may allow third parties to set cookies or use web beacons on the Services or in email communications from Shop-Ware.

The information collected by third parties using these technologies may be used to engage in analysis, auditing, research, and reporting. These third parties may set and access cookies on your computer or other device and may collect information about your online activities across different websites or services over time, including on websites and mobile applications that are not owned or operated by Shop-Ware.

In particular, the Services may use Google Analytics to help collect and analyze certain information for the purposes discussed above. You may review Google Analytics' security and privacy principles by clicking here and opt out of the use of cookies in web browsers by Google Analytics by clicking here.

Data Retention and Security

Shop-Ware uses commercially reasonable physical, electronic, and procedural safeguards to protect your Personal Information against loss or unauthorized access, use, modification, or deletion. However, no security program is foolproof, and thus we cannot guarantee the absolute security of your Personal or Other Information.

Shop-Ware may retain Personal Information as long as necessary to provide the services to you and to fulfill the purposes described in this policy. If you would like Shop-Ware to delete the Personal Information associated with your account, please follow the instructions in the next section below.

Reviewing, Updating, and Deleting Your Personal Information

You may access, amend, and/or request deletion of certain information that you have provided to us by accessing the Shop-Ware Platform, or by emailing us at If you email us, for your protection, we may only implement requests with respect to the information associated with the particular email address you use to send us your request, and we may need to verify your identity before implementing your request. We will attempt to comply with any reasonable requests for accessing, amending, or deleting your information.

Children's Privacy

The Services are not directed to children under the age of 13, and Shop-Ware will never knowingly collect Personal or Other Information from anyone it knows is under the age of 13. If you are under 13, please do not attempt to register for the Services or send any personal information about yourself to us. If we learn that we have collected Personal Information from a child under age 13, we will promptly take all reasonable steps to delete the data from our system.

Third-Party Links, Websites, and Apps

The Services may contain links to and from the websites or apps of other third parties. If you follow a link to any of these websites or apps, please note that these websites and apps, and any services that may be accessible through them, have their own privacy policies. We are not responsible for the privacy practices of other websites or apps. We encourage our users to be aware when they leave the Services and to read the privacy policies applicable to such third-party websites and apps. This Privacy Policy applies solely to information collected in connection with the Services.

Changes to This Privacy Policy

Technology and the Internet are rapidly changing. Shop-Ware therefore is likely to make changes to the Services in the future and as a consequence may need to revise this Privacy Policy to reflect those changes. As such, you should review this Privacy Policy periodically.

Questions or Comments

If you have any questions or comments regarding our Privacy Policy, please mail or email us at:

Shop-Ware Inc.
Attn: Privacy
475 9th St
San Francisco, CA, 94103